Connecting with Costumers

Once you’re set up on Twitter, you will want to find people who may need your services and subsequently “follow” them.  Do not expect them to come to you.  You can seek out potential customers  by searching for a specific key word.  For example, if you have a bakery, make a list of anyone who may need to or want to know about your bakery.  Food critics, for example, may be an option– type that in the search box and follow those people.  The general rule of thumb is that if you follow someone, they may follow you back.  Also, let people know about your Twitter account by advertising it on your website or at your business.  Connecting with your customers is the number one reason to be on Twitter.

Branding

You do not have to be a major corporation to create a branded image on twitter.  People want to know whom they are speaking with.  However, simply having a logo is not enough; if you are a small business, it is okay to create a personal account.  On Twitter, you have plenty of options in regards to creating a profile with an image, text, and a link to your website to let people know who you are and what you are about.  This helps establish you as a brand.

Customer Feedback

Once you are connected to your customers, these people will provide invaluable insights so listen to them and to what they are saying.  This is the pulse of your customer base speaking to you, and if you ignore them, they may stop talking.

Marketing

Twitter is a great marketing platform.  You can send out messages about your services or products and attach pictures or links to things like your menu, a new promotional video, or more!  This is FREE, and people may re-tweet or share your marketing tweets with others.  It is a great way to promote your business.

News

Twitter offers a fantastic method to disclose news about your business.  Perhaps you are closed because of poor weather or maybe you are extending an exciting new service.  Regardless, Twitter is a quick and easy way to get this news out to your customers.  In fact, airlines do this all the time with cancelations and flight delays.  Why not add your business to the group of others that communicate so effectively with their respective customers? For a business, the use of Twitter to connect, brand, market, receive feedback, and share information with the consumer base is a no brainer.  Because Twitter is such a fabric of society with people logging on multiple times a day to check tweets and posts, you will want to be a part of this experience.  If Twitter can help start social movements that lead to change just as it did with the Arab Spring in 2011, it can help mobilize your customer base to purchase from you and increase your sales.”